How To Email a College Basketball Coach

By Steve O’Brien – Goal: College Athlete

Emailing College Basketball CoachWhen trying to get a college basketball coaches attention via email the key is being personal & relevant. Make the email unique for that particular basketball coach. Too many athletes make the email all about themselves, their stats and do not focus on what the coach may need or want in a student-athlete. Also, mass emailing coaches is just spam and will rarely get looked at or responded to. Most importantly, almost all the college basketball coaches I have asked want the potential recruit (you) to be more personal and show them why you are interested in THEIR school and program specifically.

How do you make it more personal? Do Some Research on the Web

For example, say I wanted to email the Head Basketball Coach at Butler, Chris Holtmann. You can find out a lot about the coach by doing a quick Google Search:

 

College Basketball Coach Google Search

 

 

Take a few minutes to read up on the coach. Also, click on “News” and “Videos” located underneath the Search box. “News” will provide more recent articles where Coach Holtmann was quoted and “Videos” will show press conferences and interviews.

 

(Related Post: The Best Time To Send Emails To College Coaches )

 

If you simply read his Wikipedia page and a few other articles you find out that Chris came to Butler as an assistant coach but because of an unforeseen medical condition the Head Coach, Brandon Miller, had to withdraw his position and Chris was named interim head coach shortly after the start of this season. It mentions, due to his leadership, he overcame these obstacles and lead Butler to an outstanding season and another NCAA bid. As a result of his success, Coach Holtmann was named permanent head coach of Butler University basketball. Coach Holtmann noted that it had a lot to do with the players and staffs ability to keep focus and not get consumed by outside distractions.

 

We also find out that Chris is a defensive technician and when he was an assistant at Ohio the team turned in the 6th lowest opponent field goal percentage in school history.

 

Finding out this information only took a couple of minutes and now gives us some great information to send Coach Holtmann a more personalized and relevant email. You might be asking yourself how?  I am going to provide an email example below to show you:

 

Example Email:

Hi Coach Holtmann,

Congratulations on a great first season as Head Coach of the Butler Basketball program! I’m sure it was a difficult situation stepping in for Coach Miller. I watched a video where it mentioned you met with players and their families to get through the situation and stay focused on the season. I thought that was great. 

My name is Steve O’Brien and I am very interested in being a part of your program at Butler. I am a junior forward for Braintree High School in Braintree, MA. I want to play for a coach who cares about his athletes and will do what it takes to get everyone focused on one goal. I pride myself on playing both ends of the floor and putting my team first.

Coach Holtmann, what would you recommend as a first step in engaging with your coaching staff and learning more about the school and program?

Regards,

Steve

 

Steve O’Brien ’16
Junior | Forward | Braintree High School
GPA: 3.1 | SAT: 1550 | ACT: 23
(Link to Baskeball Profile)
(Link to Highlight Video)
Phone: 888.555.1212

 

We are missing one important piece: the Subject Line.

 

The Subject Line is very important. It must need to be attractive or catchy enough for the coach to click through to the email (especially when Coaches probably check email more on their mobile phones than they do on their computers). If they don’t click through and ignore the email, they may never come back to it…..that is just how email works these days.

 

For this example I would type this in the Subject Line:

Coach Holtmann, Great Leadership in a Challenging Season

 

I think that would be a pretty powerful and complimentary subject line that would get Coach Holtmann to click thru to an email.

 

(Related Post: How To Create an Email Signature in GMail for Your Recruiting Emails)

 

Now that we have written the example I want to quickly breakdown parts of the email to explain why  it will be more personal to the coach and have a better chance of getting a response:

 

1st Part:

Congratulations on a great first season as Head Coach of the Butler Basketball program! I’m sure it was a difficult situation stepping in for Coach Miller. I watched a video where it mentioned you met with players and their families to get through the situation and stay focused on the season. I thought that was great. 

 

This part shows the coach both the reason for your email and also that you are doing your homework to learn more about him as a coach. You are also paying him a compliment which can’t hurt. Most of all, you are talking about him, not yourself, which will stand out from every other email he is getting from potential recruits.

 

2nd Part:

My name is Steve O’Brien and I am very interested in being a part of your program at Butler. I am a junior forward for Braintree High School in Braintree, MA. I want to play for a coach who cares about his athletes and will do what it takes to get everyone focused on one goal. I pride myself on playing both ends of the floor and putting my team first.

 

In this paragraph you are introducing yourself but also describing how his qualities as a coach match with your qualities as a student-athlete (example: showing that you care about defense). You are showing him that there is a potential “fit” between you and the program which may spur him to want to learn more about you (i.e. respond to your email positively).

 

3rd Part:

Coach Holtmann, what would you recommend as a first step in engaging with your coaching staff and learning more about the school and program?

 

In this part you want to make a request and you want to make it an open-ended question (Not a Yes or No question). In the example, I ask how I can engage with Coach Holtmann’s staff and learn more. Within your emails, the request could be something else. Maybe you are visiting campus or attending a camp the coach is at and you want to see if they have time to meet with you. This gives the coach a reason to respond to your email.

 

This is just an example of how to try and engage with a College Basketball Coach via email. By no means is it the ONLY way but I think it gives you a good model when writing your emails. It makes the email more personal and relevant to the Coach which may hit a “nerve” and get them respond back.

 

See below more example emails you can utilize when emailing College Coaches:

Example Email: Referencing a Quote From a Coach

Example Email: Referencing the Program’s Upcoming Losses to Graduation

Example Email: You Have Played With a Current Member of the Team

Example Email: The Team Just Won a Game/Event

Example Email: Contacting Assistant Coaches

 

I hope this post has given you some ideas and confidence as you try to email college basketball coaches. Sending emails and putting yourself out there is not easy, but if you really want to play basketball in college it is worth the time and effort. If you make your emails personal and relevant to multiple college coaches and programs your chances of engaging in a recruiting process with schools will increase.  I wish you the best of luck!

 

 

Recruiting JumpStart Program

 

Goal: College Athlete offers a program to help high school athletes in areas including:

 

-Email Tips & Strategy

-Building a Target List of Schools

-Creating an Athletic Profile

-Being Pro-Active, Professional & Persistent

 

For more information email Steve O’Brien: [email protected]

Steve OBrien KickstarProgram

About Steve O'Brien
Steve O'Brien is the co-creator of Goal: College Athlete (GCA). The website was built to inspire young athletes to reach their goal of playing college sports. Information includes a pro-active plan to get the attention of college coaches and also insight from college coaches on what qualities they look for in a potential recruit. Steve played College Hockey at the University of New Hampshire, graduating in 1999. Questions? Send Steve an email at [email protected]

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