How To Email a College Football Coach

By Steve O’Brien – Goal: College Athlete

Emailing College Football Coaches When trying to get a college football coaches attention via email the key is being personal & relevant. Make the email unique for that particular coach. Too many athletes make the email all about themselves, their stats and do not focus on what the coach may need or want in a student-athlete. Also, mass emailing coaches is just spam and will rarely get looked at or responded to. Most importantly, almost all the college coaches I have asked want the potential recruit (you) to be more personal and show them why you are interested in THEIR school and program specifically.

 

How do you make it more personal? Do Some Research Online

 

For example, say I wanted to email the Head Football Coach at the University of Delaware, Dave Brock. You can find out a lot about the coach by doing a quick Google Search:

 

College Football Coaches Google Search

 

Take a few minutes to read up on the coach. Also, click on “News” and “Videos” located underneath the Search box. “News” will provide more recent articles where Coach Brock was quoted and “Videos” will show press conferences and interviews.

 

(Related Post: How To Use Twitter to Write Coaches Better Emails)

 

As I read through some articles I came across this quote from NFLer, Jordy Nelson, who played for Coach Brock at Kansas State:

 

Jordy Nelson, current NFL Green Bay Packers wide receiver and former All-American player at Kansas State: “In the time that I worked with Dave Brock, I learned a lot off and on the field. He’s a family man and a coach who truly cares about his players. Making sure that his players are ready for life after football by getting their degree and becoming men of integrity is a high priority to Coach Brock. Creating schemes and utilizing his players’ talents is a strength of his. He is a great offensive mind and played a key role in my development in becoming an NFL prospect. It was a pleasure to play for Coach Brock and I wish him much success as the head coach at the University of Delaware.”

(Article from: http://www.udel.edu/udaily/2013/jan/new-football-coach-011813.html)

 

This quote gives you some insight about Coach Brock both as a coach and as a person that you can use in your emails.

 

You are probably asking yourself: How would I use this in my emails?

 

Below, I will write an example email on how you can utilize this information to be more personal and relevant and, most importantly, give you a better chance of getting a coaches attention:

 

Example Email:

Hi Coach Brock,

I came across an article when you were named Head Coach of the University of Delaware Football Team. In the article Jordy Nelson describes how you truly care about your players and play a key role in their development. He also says you have a great offensive mind.

My name is Steve O’Brien and I am very interested in being a part of your program at Delaware. I am a junior running back for Braintree High School in Braintree, MA. I want to play for an offensive minded coach who utilizes his players talents and cares about them as athletes and students. I describe myself as having a strong work ethic and being a team-first type of player.

What would you recommend as a first step in engaging with your coaching staff and learning more about the school and program?

Regards,

Steve

 

Steve O’Brien ’16
Junior | Running Back | Braintree High School
GPA: 3.2 | SAT: 1510 | ACT: 22
(Link to Football Profile)
(Link to Highlight Video)
Phone: 888.555.1212

 

We are missing one important piece: the Subject Line.

The Subject Line is very important. It must need to be attractive or catchy enough for the coach to click through to the email (especially when Coaches probably check email more on their mobile phones than they do on their computers). If they don’t click through and ignore the email, they may never come back to it…..that is just how email is these days.

 

For this example I would type this in the Subject Line: Jordy Nelson’s Positive Comments About You as a Coach

 

I think that would be a pretty powerful subject line that would get Coach Brock to click thru to an email.

 

(Related Post: How to Find College Coaches Email Addresses)

 

Now that we have the written example I want to quickly breakdown parts of the email to explain why I it will be more personal to the coach and have a better chance of getting a response.

 

1st Part:

I came across an article when you were named Head Coach of the University of Delaware Football Team. In the article Jordy Nelson describes how you truly care about your players and play a key role in their development. He also says you have a great offensive mind.

This part shows the coach both the reason for your email and also that you are doing your homework to learn more about him as a coach. You are also paying him a compliment which can’t hurt. Most of all, you are talking about him, not yourself, which will stand out from every other email he is getting from potential recruits.

 

2nd Part:

My name is Steve O’Brien and I am very interested in being a part of your program at Delaware. I am a junior running back for Braintree High School in Braintree, MA. I want to play for an offensive minded coach who utilizes his players talents and cares about them as athletes and students. I describe myself as having a strong work ethic and being a team-first type of player.

In this paragraph you are introducing yourself but also describing how his qualities as a coach match with your qualities as a student-athlete. You are showing him that there is a potential “fit” between you and the program which may spur him to want to learn more about you (i.e. respond to your email positively).

 

3rd Part: 

What would you recommend as a first step in engaging with your coaching staff and learning more about the school and program?

In this part you want to make a request and you want to make it an open-ended question (Not a Yes or No question). In the example, I ask how I can engage with Coach Brock’s staff and learn more. Within your emails, the request could be something else. Maybe you are visiting campus or attending a camp the coach is at and you want to see if they have time to meet with you. This gives the coach a reason to respond back to your email.

 

This is just an example of how to try and engage with a College Football Coach via email. By no means is it the ONLY way but I think it gives you a good model when writing your emails. It makes the email more personal and relevant to the Coach which may hit a “nerve” and get them to respond back.

 

See below more example emails you can utilize when emailing College Coaches:

 

Example Email: Referencing a Quote From a Coach

Example Email: Referencing the Program’s Upcoming Losses to Graduation

Example Email: You Have Played With a Current Member of the Team

Example Email: The Team Just Won a Game/Event

Example Email: Contacting Assistant Coaches

 

I hope this post has given you some ideas and confidence as you try to email college football coaches. Sending emails and putting yourself out there is not easy, but if you really want to play football in college it is worth the time and effort. If you make your emails personal and relevant to multiple college coaches and programs your chances of engaging in a recruiting process with schools will increase.  I wish you the best of luck!

 

About Steve O'Brien
Steve O'Brien is the co-creator of Goal: College Athlete (GCA). The website was built to inspire young athletes to reach their goal of playing college sports. Information includes a pro-active plan to get the attention of college coaches and also insight from college coaches on what qualities they look for in a potential recruit. Steve played College Hockey at the University of New Hampshire, graduating in 1999. Questions? Send Steve an email at [email protected]

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