How To Email a College Soccer Coach

By Steve O’Brien – Goal: College Athlete

Emailing College Soccer CoachesWhen trying to get a college soccer coaches attention via email the key is being personal & relevant. Make the email unique for that particular soccer coach. Too many athletes make the email all about themselves, their stats and do not focus on what the coach may need or want in a student-athlete. Also, mass emailing coaches is just spam and will rarely get looked at or responded to. Most importantly, almost all the college soccer coaches I have asked want the potential recruit (you) to be more personal and show them why you are interested in THEIR school and program specifically.

 

How do you make it more personal? Do Some Research on the Coach and Program

For example, say I wanted to email the Head Men’s Soccer Coach at Marquette University, Louis Bennett. You can find out a lot about the coach by doing a quick Google Search:

 

Emailing College Soccer Coaches

 

 

Take a few minutes to read up on the coach. Also, click on “News” and “Videos” located underneath the Search box. “News” will provide more recent articles where Coach Bennett was quoted and “Videos” will show press conferences and interviews.

 

(Related Post: The Best Time To Send Emails To College Coaches )

 

After browsing the results I came across a great video where Coach Bennett talks about why the team has improved vastly over the last couple years and are now competing at a national level.

One big point he touches on is the “Culture” of the program and how players are taking more ownership when it comes to improving themselves but also the team overall. Here is the video:

 

 

Now, you can utilize the information in this video to write a more personalized and relevant email to Coach Bennett.

 

How? 

 

I will provide an example email to Coach Bennett below:

 

Example Email:

 

Hi Coach Bennett,

I was researching your program and came across this video (https://www.youtube.com/watch?v=MAtydP4KmCs) where you discuss how the culture of Marquette Soccer has changed and how players are taking more ownership in making themselves and the overall team better. You also point out the academic success of your players and how proud you are of them. 

 

My name is Steve O’Brien and I am very interested in being part of your soccer program at Marquette. I am a junior middle fielder at Glenview High School in Glenview, Illinois. I try to make myself and my teammates better day in and day out. I want to play for a program where players have that same mindset. I also want to go to a place where academics is important and it seems you make academics a priority at Marquette. 

 

Coach Bennett, what would you recommend as a first step in engaging with your coaching staff and learning more about the school and program?

Regards,

Steve

 

Steve O’Brien ’16
Junior | MidField | Glenview High School
GPA: 3.4 | SAT: 1600 | ACT: 25
(Link to Soccer/Academic Profile)
(Link to Highlight Video)
Phone: 888.555.1212

 

We are missing one important piece: the Subject Line.

 

The Subject Line is very important. It must need to be attractive or catchy enough for the coach to click through to the email (especially when College Coaches probably check email more on their mobile phones than they do on their computers). If they don’t click through and ignore the email, they may never come back to it…..that is just how email works these days.

 

For this example I would type this in the Subject Line:

Attracted to Culture of Marquette Soccer

 

I think that would be a pretty powerful and complimentary subject line that would get Coach Bennett to click thru to an email.

 

(Related Post: You’re Not Emailing Multiple Coaches With The Same Email Are You?)

 

Now that we have written the example I want to quickly breakdown parts of the email to explain why  it will be more personal to the coach and have a better chance of getting a response:

 

1st Part:

I was researching your program and came across this video (https://www.youtube.com/watch?v=MAtydP4KmCs) where you discuss how the culture of Marquette Soccer has changed and how players are taking more ownership in making themselves and the overall team better. You also point out the academic success of your players and how proud you are of them.  

 

This part shows the coach both the reason for your email and also that you are doing your homework to learn more about him as a coach. You may think putting a link to his video is a bit weird but really you are showing Coach Bennett that you are putting in the time to learn about his soccer program – something most high school athletes are probably not doing. Most would start off talking about themselves.

 

2nd Part:

My name is Steve O’Brien and I am very interested in being part of your soccer program at Marquette. I am a junior middle fielder at Glenview High School in Glenview, Illinois. I try to make myself and my teammates better day in and day out. I want to play for a program where players have that same mindset. I also want to go to a place where academics is important and it seems you make academics a priority at Marquette. 

 

In this paragraph you are introducing yourself but also describing how the culture of Coach Bennett’s program matches your qualities as a student-athlete. You are showing him that there is a potential “fit” between you and the program which may spur him to want to learn more about you (i.e. respond to your email positively).

 

3rd Part:

Coach Bennett, what would you recommend as a first step in engaging with your coaching staff and learning more about the school and program?

 

In this part you want to make a request and you want to make it an open-ended question (Not a Yes or No question). In the example, I ask how I can engage with Coach Bennett’s staff and learn more. Within your emails, the request could be something else. Maybe you are visiting campus or attending a camp the coach is at and you want to see if they have time to meet with you. This gives the coach a reason to respond to your email.

 

This is just an example of how to try and engage with a College Soccer Coach via email. By no means is it the ONLY way but I think it gives you a good model when writing your emails. It makes the email more personal and relevant to the Coach which may hit a “nerve” and get them respond back.

 

See below more example emails you can utilize when emailing College Coaches:

Example Email: Referencing a Quote From a Coach

Example Email: Referencing the Program’s Upcoming Losses to Graduation

Example Email: You Have Played With a Current Member of the Team

Example Email: The Team Just Won a Game/Event

Example Email: Contacting Assistant Coaches

 

I hope this post has given you some ideas and confidence as you try to email college soccer coaches. Sending emails and putting yourself out there is not easy, but if you really want to play soccer in college it is worth the time and effort. If you make your emails personal and relevant to multiple college coaches and programs your chances of engaging in a recruiting process with schools will increase.  I wish you the best of luck!

About Steve O'Brien
Steve O'Brien is the co-creator of Goal: College Athlete (GCA). The website was built to inspire young athletes to reach their goal of playing college sports. Information includes a pro-active plan to get the attention of college coaches and also insight from college coaches on what qualities they look for in a potential recruit. Steve played College Hockey at the University of New Hampshire, graduating in 1999. Questions? Send Steve an email at [email protected]

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