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It’s About THEM (the college coaches and their programs) not YOU
Before you contact a coach you have to do your homework. You have to start thinking about the coaches needs before your own. Most young athletes trying to get recruited send emails, leave voicemails and email videos that are all about themselves and never even mention anything about the university, the specific athletic program or the coach. Before you attempt to send any messaging (calls, emails, video or direct mail) make sure you know something about the program and have a clear, concise message on why you would like to play for that program and how THEY will benefit from what you will bring to their team.
“You have to start thinking about the coaches needs before your own.”
I detailed how to build out a spreadsheet with a minimum of 15 schools to target. I would prefer to see you have 20-30 (this will also depend on what sport you play and what level of academic institution you would like to attend). As I said before, this is a numbers game and the more schools you target, the more options it will give you when it is time to negotiate and make a decision on a school (I will explain more later).
I mentioned to write down any personal connections you may have at schools on your target list. If you don’t have personal connections at a specific school try to get in touch with current or former players (possibly via Facebook and LinkedIn). Ask them if they have a few minutes to talk about their experience with the program (athletes usually like helping out other athletes).
Get in touch with these people and ask questions like the following:
• What type of player is attractive to the coach?
• Does the coach emphasis a certain system or strategy?
• If Yes, what is that particular system?
• Does the coach value a strong work-ethic?
• Is the coach a big advocate of strength and conditioning?
• Is the coach looking for top students?
• Is the coach looking for a player with speed or physical play at a certain position?
• Is the coach more of an offensive-type of coach or defensive?
• How much authority do the assistant coaches have? Do they make final decisions on recruits?
• Does the coach value character players?
• Does the coach value team players and ones that get along with their teammates?
Take notes on the answers and feedback you receive. You will be using it in your email strategy which I will discuss in more detail later in this guide.