Why You Should Setup a Dedicated Email Account for Your Recruiting Process

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Why You Should Setup a Dedicated Email Account for Your Recruiting Process

Your email strategy is probably the most important part of this process and will make or break whether you engage in recruiting discussions with college coaches and the amount of schools you can draw interest from. You should have a dedicated email account for the recruiting process. Here are some reasons why:


  • Being Organized is Key in Your Recruiting Process
  • Your Email Username Should Look Professional
  • To Provide a Functional Email Signature to Coaches


Being Organized is Key in Your Recruiting Process

You have to be very well organized. Creating a new email account for this process separate from your personal account will help you be more organized and efficient. You can manage all of your recruiting emails from one dedicated inbox which will be easier when sifting through your emails and you also won’t be distracted or thrown off track by personal and other emails. Keep focused and organized, get your own dedicated email account.


Your Email Username Should Look Professional

Your username should look professional and should not have any nicknames or numbers within it. These types of usernames can look like spam in a coach’s inbox and your messages will probably get deleted before they are even opened. Also, using nicknames and numbers within your username comes off as being immature. You could have created the account and username years ago for fun but when you are sending emails to coaches they probably won’t get the “inside joke” and see the humor in it. The emails you are sending will usually provide the coach with their first impression of you and I would hate to see the coach get a negative one based on an email username. Take the conservative approach here, sign up for a new account and keep it simple and professional. For example, if I were going to use gmail I would try to set up an account with the username: [email protected] If the account is already taken try some variations. For example: [email protected] or use your middle initial [email protected] You should be able to find a simple, yet professional username. If you are really struggling try some variations using your last name before your first name. I highly recommend not using numbers in your username.


 “Your email strategy is probably the most important part of this (whole) process.”


Creating an Email Signature – What it Should Look Like

You should also have a dedicated email account so you can insert a strategic email signature into all of your emails that you will be sending to coaches. Why do you need an email signature? First, it makes your emails look more professional and it is also another symbol to coaches that you are serious about this process.

Most email service providers (i.e. Gmail, Yahoo, Hotmail, etc.) enable you to create and add an email signature to your emails. You should add information and links to the signature that you think is relevant to coaches. This information could include: Your name, Year of Graduation, Position, High School (or Club Team), GPA, SAT and ACT scores, Link to Online Profile, Link to Youtube Channel, Link to Game Schedules. etc.

Let’s do an example: Jennifer Smith is junior point guard at Lexington High School in Lexington, Massachusetts. She is graduating in 2014. Her email signature might look something like this:


Jennifer Smith ‘14
Junior | Point Guard | Lexington High School
GPA: 3.3 | SAT: 1010 | ACT: 86
Jennifer Smith Basketball Profile (Hyperlink to your Online Athletic Profile)
Video: Highlights and References (Hyperlink to YouTube Channel or Videos)
Phone: 888-555-1212


This signature would appear at the bottom of all of Jennifer’s pro-active emails to college coaches. It is just another way for coaches to quickly learn more about you and hopefully take action to engage with you in the recruiting process.


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